Why data is becoming more and more important to the broadcast industry
Videotape is all-but extinct. Squeezed budgets, tight transmission deadlines and the demand for multi-platform 'deliverables' are driving TV productions towards entirely file-based workflows supported by a media-focused data management services and facilities market.
At the same time, content producers across the board have access to higher specification cameras and highly sophisticated - though relatively inexpensive editing – post-production and media asset management systems.
Plus, there are more and more channels, delivery platforms and reception devices on offer. Content is being provided at HD resolution, and beyond.
